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The incredible adventures, gorgeous women, larger-than-life villainy, weird and wonderful gadgetry, amazing vehicles, varied locations, the worlds famous secret agent all wrapped up in a billion dollar business; this is the world of James Bond. When Dr No was released in 1962, who would have guessed that the Bond films have become the franchise that they have today. With the staggering 50th Anniversary of James Bond films only around the corner in 2012, this is proof enough that the films continue to please, engage and entertain.

Key to the films success is its ability to adapt with the changing times. The introduction of new characters and new actors and actresses taking on the main roles has kept the series fresh and exciting. While these changes have not always been for the best, they help to further progress the series and encourage change. Without the series reinventing itself during the Roger Moore era, the franchise could have ended with Diamonds Are Forever. Similarly without the introduction of a new style of Bond in Pierce Brosnan and Goldeneye, Licence To Kill would have been a disappointing end to the series. With the Pierce Brosnan films taken as far as possible, the series has once again reinvented itself in Casino Royale and Daniel Craig appealing to new audiences, a new generation and the continuation of the most successful movie series in history. §

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