Sotheby's, 34-35 New Bond Street, London, W1A 2AA, United Kingdom
Featured in Octopussy (1983)
During Octopussy Bond decides to play a little game with Kamal Khan by bumping up the price of a rare Fabergé Egg. After spotting Khan as the buyer of the egg, Bond proceeds to increase the price of the egg higher and higher, much to the dismay of Jim Fanning, an antiques expert introduced by M earlier in the film. Under a guise of studying the egg, Bond cleverly switches the egg with a fake, before eventually letting Kamal win the auction. He then gets him tailed to the airport where he catches a flight to Delhi, India.
Established in 1744, Sotheby's is the oldest firm of fine antiques. Initially only auctioning rare books, the variety of sales has expanded greatly, including new branches worldwide. Many famous, priceless and rare items have been sold at Sotheby's. Perhaps the most stunning of all being an auction in 1987 for the sale of the jewels of the Duchess of Windsor. In an intensely competitive environment, bids via satellite from New York vied with bids from a celebrity audience and from phone buyers around the world raising over $50,000,000. §