The UK and US teaser posters featured the same artwork, using an image of Roger Moore created by Daniel Gouzeé that was repeated thirteen times with the tag line "Nobody does it better...thirteen times". This was but another hint to audiences this was the only official Bond and Octopussy was the thirteenth film in the series.
Final posters from both the UK and the US used similar artwork with a number of changes. Both posters featured a central image of Bond with a multi-limbed Maud Adams in a sexually suggestive pose. The background artwork however changed between the two posters with different scenes being illustrated.
International designs all used the central image of Bond and Adams, will different countries using their own background artwork and compositions. §